Today’s business is storing mind-boggling amounts of data. Data sources come from companies’ CRM, call records, the internet, social media, and the list goes on. The improvements in technology's ability to store data are astonishing. As a result, companies store more and more data. The predicament is that all these media sources are disconnected and companies struggle to manage, analyze and apply it to their business.
Business intelligence architecture is a framework for organizing the data, information management and technology components that are used to build business intelligence systems for reporting and data analytics.
PBI core modules serve as the foundation that will allow us to extend the application to incorporate all those critical data points that previously were disconnected. Architectural components are used to transform raw transaction data into a consistent and coherent set of information that is suitable for our business users.